Flight Risk is a running brand for people who don’t take running too seriously—just seriously enough to outrun their problems. Born from the idea that the best runs feel like escape routes, Flight Risk designs gear that’s light, fast, and a little mischievous.
Platforms Used
Adobe Illustrator, Adobe Photoshop,
Adobe Stock, Procreate, Google Gemini
Services Offered
Brand Identity, Logo Design, Pattern Design, Social mockups, Physical Mockups
Brand Overview
Flight Risk is a rebellious fictional running brand built for athletes who chase adrenaline with a grin. Blending speed, humor, and mischief, Flight Risk celebrates the chaotic joy of movement. It doesn't matter if you're running away from something or towards it, we make sure you look fast doing so.
Emergency Exit Lime
C7DB2A
C9 M0 Y81 K14
Midnight Sprint Blue
264CA0
C76 M52 Y0 K39
Stolen Speed Orange
ED4423
C0 M71 Y85 K7
Touchpoints
Brand touchpoints are every interaction, physical or digital, that a consumer has with a brand. For Flight Risk the core offering is high-energy gear built for movement. With that in mind, the touchpoints in this brand focus on everything that supports the rogue-runner experience: apparel, accessories, training essentials, packaging, and the visual language that ties it all together.
